How often have you searched for your own site using a search engine? Were you pleased with your site’s placement, or were you left wondering why other sites that weren’t as well designed as yours placed higher? SEO, or search engine optimization, can help you reach that top spot. Here are a few tips to show you how.
A great way to get people interested in your business is through blogging. You can blog about all sorts of things relevant to your business – industry news, new promotions, up coming new products, etc. You will want to make sure you keep your blog up to date and to post new entries on a regular basis to keep people coming back.
If you want your web pages to be found by searchers, it’s important to make sure your HTML pages have keywords in the the name. If, for example, you are running an art school and you offer classes for kids, think about what terms parents will use when signing up their kids. Use words like “kids-art-classes.html” rather than something like “childrens-art-instruction.html” to make your page more visible to people who are actually doing the searching.
Do not run afoul of the spam filters modern search engines use when you optimize your website. These filters – actually complex decision-making algorithms, analyze website content and flag pages for omission when they appear to be light on real content. To avoid this sinister fate you should limit the amount of search engine optimization tweaking you employ.
Don’t put large amounts of information in the TITLE or META tags of a website. Putting large numbers of keywords in these two areas of a page is a common tactic used by spammers. There is evidence that websites that have lots of information in these tags are heavily penalized by Google and other search engines.
A good way to increase search engine optimization is to make deals and get to know other websites. You should talk to the leaders or makers of other leading websites and ask if they could provide a link to your website. In return you should do the same thing.
This seems basic, but a good practice to follow is to constantly monitor your page rank using independent traffic monitoring services. Doing so will help you determine whether your optimization is having any effect on your site traffic. A good site to use is Alexa, which will show an abundance of useful statistics.
Show your consumer why they need your products. This may seem obvious, but many people don’t realize why your products could make their lives easier! Use video, blogs, step-by-step instructions, and live demonstrations. Make it clear to them that your product is necessary to help them in their daily lives.
Link to pages offering similar or related goods and services. Target your marketing to likely customers by providing a link to your website from pages offering goods or services related to what you offer. For example, if a consumer needs a mattress, they will likely need sheets and blankets as well.
From the moment that you begin your efforts to create a more visible site, you are going to have to have web analytic software in place. If you have this sort of software, you can tell what things that you are doing are causing your site to get more traffic.
Make sure you include unique content in your articles. Search engines will give your website higher priority for your keyword if multiple websites are sending their viewers to your blog to find out more information about a given topic. You will begin to look like the authority in your field.
Google uses domain names as part of it’s ranking algorithm, so ensure that yours includes some of the keywords you’ve identified as most important. If you’re selling hardware and your domain name is JoesGoods.com, no one will find you. You need to have a clear, concise domain name which indicates who you are and what you do.
Your site’s frequency metrics are a veritable gold mine for identifying possible opportunities and weaknesses in your SEO approach. Contributing factors include measurements of how often your content is changed, how much of the content is replaced or added, and how many times the content changes as it compares to sites with similar content.
If you must use Flash on your website, boost your search engine rankings by providing an alternative HTML-only option. Not only will the search engine spiders have an easier time crawling and ranking your page, but your human site visitors will appreciate it, as well. The easier your site is to use, the more links people will make to it, which also boosts your search engine ranking.
Following these tips is only the start. You’ve got to find out more about SEO and investigate other sites to see what makes them work. The more SEO information you have, the more your site will benefit and rise in search engine- result rankings. Keep with it and soon your site will be at the very top.
